A paradise for gaming and nerd culture
A paradise for gaming and nerd culture
Here, you’ll find a passionate community of enthusiasts for gaming, esports, cosplay, anime, fantasy, tabletop games, trading cards, collectables and more. With over 30,000 visitors celebrating their highlight of the year in the halls of BERNEXPO, you’ll have the perfect opportunity to showcase your brand, engage with fans and build lasting customer relationships in a creative and vibrant environment. Join us and become part of this unique experience!
Reasons for taking part
Thanks to high visibility and strong brand awareness in a passionate and committed environment.
Thanks to its central location in Bern, it attracts visitors from German-speaking and French-speaking Switzerland alike.
Showcase your offering where it will really be seen, and make valuable contacts.
Special shows, tournaments, concerts and unique experiences captivate our audience – and your brand is right at the heart of it all.
Benefit from an active community of nerds who are engaged through a variety of activities and experiences.
Nurture your contacts or expand your network, either directly at your stand at HeroFest or at our B2B event.
HEROFEST PARTNERSHIP
HEROFEST PARTNERSHIP
Take advantage of this unique opportunity to connect directly with a passionate and tech-savvy community! Here, you can build long-term brand loyalty and boost your visibility in an innovative and creative industry. Gaming events offer the perfect platform for interacting authentically with this enthusiastic target audience.
Long-standing partners such as Coop, Interdiscount, Ovomaltine and Malbuner rely on HeroFest to position their brands directly with a young target audience that is otherwise difficult to reach. Would you like to find out more? You can find full details of the partnership in the linked brochure.🚀
PARTNERSHIP SWITZERLAN
PARTNERSHIP SWITZERLAN
Bigger than ever! ☄️
Around 2,300 gamers come together at SwitzerLAN for four days to celebrate their shared hobby – whether in thrilling tournaments or just for fun. For hardcore gamers, SwitzerLAN is the absolute highlight of the year: 2,300 like-minded people in one hall, catching up with old friends and making new ones.
Over 30 per cent of participants are IT professionals – a tech-savvy and engaged community that is receptive to authentic brand experiences. Through their support, partners such as Ovomaltine and ProCloud have built up a close-knit and loyal fanbase within SwitzerLAN – a bond that would be almost impossible to achieve elsewhere.
Seize this unique opportunity and become part of the SwitzerLAN community!🤝
Innoteq 2025 – highlights
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